“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
SOCIAL ADS AGENCY
Engage, convert, build loyalty
Social Ads: creativity and performance
Through continuous A/B testing, data–driven strategies, and a creative approach aligned with your business objectives and audience insights, we maximize your growth potential across the entire range of Paid Social channels. Appearing in the right place at the right time, with action–inspiring creatives, while respecting your brand’s identity and spirit: our ultra-personalized method guarantees you fruitful coverage of the customer journey. In an ever-changing digital landscape, our comprehensive experience in social media allows us to deploy high-impact activations across all platforms (Meta, TikTok, Pinterest, Snapchat, LinkedIn, and X). And in line with your Social Ads strategy, we then reach your audiences in the active search phase through Search.
- META: Leverage the full potential of the ecosystem (Facebook, Instagram, Reels, Stories, Messenger, WhatsApp) and advanced formats (Advantage+ Shopping Campaign, Lead Ads, Video Ads, Dynamic Retargeting, etc.). To ensure your data is reliable and fine-tune attribution, we implement server-side tracking for you with the Conversion API.
- Tiktok: The fastest-growing platform, ideal for building brand awareness, qualified traffic, and conversions. We support you in mastering the platform's codes.
- Snapchat ads: Immersive formats and young, engaged audiences.
- Pinterest ads: The inspirational lever for lifestyle, decor, beauty, DIY brands, etc., with ongoing testing of new formats.
- LinkedIn ads: The essential B2B network to generate qualified leads: message ads (inmail), carousels and videos, lead gen forms (native forms synchronized with your CRM).
- Creative strategy: Using our exclusive creative analytics solution, we work out the best creative strategy for you and design your assets in all formats (static, video, motion design).
Our Social Ads approach
Our approach combines analytical rigour with creative agility to accelerate learning and maximise return on investment. At every stage, we make data–driven decisions and have a dedicated team to implement them.
1
Audit & Scoping
Analysis of the current situation and definition of objectives
We review your ongoing campaigns, creative assets and attribution data. Together, we define your business objectives (brand awareness, leads, conversions), your target KPIs and the budget allocated to each platform.
2
Strategy
Choosing platforms, formats and audiences
Based on audience insights and your objectives, we determine the optimal mix of platforms (Meta, TikTok, LinkedIn, etc.), the priority formats and the audience segmentation. A campaign schedule is approved before any launch.
3
Creative production
Asset creation and testing matrix
Our teams produce all visuals and videos, natively optimised for each platform, in line with the creative strategy agreed with you. Each creative batch is organised into a testing matrix: variations in headlines, formats and calls–to–action to maximise insights from the moment of launch.
4
Activation & Optimisation
Launch, A/B testing and ongoing management
We launch campaigns and manage them on a daily basis: adjusting bids, budgets and targeting; quickly identifying high–performing creatives using our creative analytics tool; and making creative adjustments as we go.
5
Reporting & Recommendations
Performance analysis and action plan
Regular reporting provides a detailed breakdown of key performance metrics (ROAS, CPA, CPL, hook rate, etc.) and creative insights. Each review directly informs the strategy for future campaigns, as part of a continuous improvement process.
Creative Strategy
In a saturated Paid Social landscape, creative content has become the key driver of differentiation and performance. At ESV, we manage our creative strategy in the same way we manage our campaigns: using data and testing, and relying on Motion, our AI–powered creative analytics solution.
Creative audit
Analysis of existing assets, industry benchmarks, audience insights
Brief & messages
Creative concepts, hook strategies, testing matrix
Production
Static content, video, motion graphics, user-generated content (platform-specific formats)
A/B Testing
Rollout, parallel testing, continuous optimisation
Creative analytics
Real-time analysis of the performance of each asset
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager
FAQ
We don't believe in a “one-size-fits-all” approach. Our analysis starts with your persona: LinkedIn for B2B decision-making, TikTok for Gen Z engagement, or Meta for e-commerce conversion power. We allocate budgets based on the cost per acquisition (CPA) and the maturity of your audience on each channel.
Content is the new targeting. We implement dynamic creative refreshes (every 2 to 3 weeks for top campaigns) and test different formats (Reels, Carousels, Polls) to maintain a high click-through rate (CTR) and optimal relevance score.
The key lies in the “Creative-First” approach. On Social Ads, the algorithm favors content that generates natural engagement. At ESV, we combine advanced audience strategies with rigorous analysis of creative assets (UGC, motion videos). Our goal is to reduce ad fatigue in order to maintain a competitive cost per acquisition (CPA) over the long term.
Thanks to Offline Conversions protocols and Brand Lift studies, we reconcile your point-of-sale data with your social media investments. This allows us to measure the real incremental contribution of your campaigns beyond simple clicks.
Yes, to enhance the human element, not to replace it. We use Advantage+ (Meta) and Predictive Audiences tools, but we maintain strict control over the exclusion of unnecessary audiences and the strategic management of creative data.
It's a question of intention and targeting. LinkedIn is the king of B2B for social selling and generating qualified leads via strict professional criteria. Facebook and Instagram excel at social commerce and interest-based targeting. We combine these levers to cover your entire customer journey, from branding to direct conversion.