“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
SNAPCHAT ADS AGENCY
Make your target audience younger
Tailor-made acquisition strategies
Snapchat is a visual messaging application centered around the camera and authenticity, allowing you to lower the average age of your clientele and establish a direct connection with Gen Z and Millennials. Attention on the platform is extremely volatile, as users consume content at a frantic pace and “swipe” in a fraction of a second.
At ESV, we know how to capture this brief window of attention and convert it within a uniquely trusted environment where users interact with their inner circle. To achieve this, we support you in designing 100% native, immersive, and mobile-first acquisition strategies.
- Advanced behavioral targeting: We target the most qualified profiles by leveraging "Snap Lifestyle Categories" (interests based on their content consumption) and lookalike audiences built from your best customers. This allows us to transform fast-paced social usage into a genuine e-commerce conversion opportunity.
- Performance measurement: We track the performance of these creatives through the integration of the Snap Pixel and the Conversions API (CAPI), enabling us to identify every impulse purchase and optimize your campaigns directly for your return on ad spend (ROAS).
Adapting to Gen Z’s ways
On Snapchat, performance depends entirely on the message you convey and how well your creatives adapt to the codes of Gen Z (fast-paced, authenticity, native UGC-style formats). Our experts guide you through this creative process and deploy the platform’s most engaging formats to stop the scroll and trigger immediate action:
1
Story Ads
By delivering a series of Snaps in the form of a clickable tile within the app’s Discover section, we build a deeper narrative (storytelling) around your brand or products to engage the user before conversion.
2
Snap Ads (Single Image or Video)
This is a short video with the first three seconds fully optimized to capture attention instantly. We integrate calls-to-action so that with a simple “Swipe Up,” the prospect is redirected to your site, generating immediate and qualified traffic.
3
Collection Ads
Combining a main video with several product thumbnails, this format shortens the buying journey by giving users the ability to browse your catalog and purchase an item in a single click, maximizing your e-commerce conversion rates.
4
Augmented Reality (Lenses & Filters)
We integrate augmented reality into your strategy, allowing users to virtually try on your products (makeup, accessories, clothing) or interact with your universe, which significantly boosts purchase intent.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager