“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
SEO-GEO AGENCY
Achieving the top positions
Boost your visibility
We support you in all areas of your organic presence to make your website and brand unmissable. The ESV Digital method stands out for its meticulous attention to detail, which makes all the difference in the short and long term: we guide you step by step in implementing best practices in technical, semantic, and content aspects, and we boost your site’s authority with high-value-added netlinking campaigns, leveraging SEO-GEO synergies and complementarity with SEA campaigns.
- Semantic audit: Better understand and target search intentions to optimize your site's tree structure and pages layout.
- Content creation: Become the expert in your field in the eyes of Google and LLMs, combining consistency, relevance, clarity and freshness.
- Internal linking: Distribute the SEO juice by developing semantic cocoons.
- Netlinking and e-reputation: Sustainably improve your awareness and credibility with rigorously selected links for their reliability (Experience, Expertise, Authoritativeness and Trustworthiness), with a focus dedicated to obtaining mentions on LLM (recognized media, comparators and forums).
- Support for redesign, on-going optimization and monitoring.
- General Engine Optimization: Monitoring of your brand's perception by LLM's thanks to our AVA tool, with our exclusive method to obtain mentions.
- SEA-SEO synergies: Evaluating the overlap between brand SEA and SEO for a better understanding of how the two channels work together
Our SEO methodology
Search engine optimisation is a fundamental discipline. Every ranking position gained requires a rigorous approach: technical and semantic audits, optimal page structure, the creation of content organised into semantic clusters, and the acquisition of backlinks from high–authority sources. We develop a bespoke strategy that will establish your website as the go–to resource in its sector.
Audit
Comprehensive analysis:
- Technical performance of the website
- Competitive benchmarking and keyword analysis
- Page structure and site map
- Blog and internal linking
- Authority and backlink profiles
Strategy
SEO roadmap:
- Business keywords to target
- Technical optimisations
- Optimisation of the site structure and existing pages
- Creation of new pages
- Content strategy and internal linking
- Backlink acquisition strategy
Monthly run
Implementation of the action plan:
- Support with the implementation of technical and structural optimisations
- Drafting of expert content that meets EEAT criteria
- End–to–end management of backlink acquisition, based on ten quality criteria
Monitoring
Monitoring of actions and KPIs:
- Creation and management of a shared Notion workspace
- Tracking of rankings, organic traffic and authority score
- Monitoring of backlink indexing
- Regular progress updates
GEO: A key issue
SEO and GEO are not mutually exclusive: they address two complementary approaches to visibility. SEO ranks your pages in response to search queries. GEO establishes you as a reference for generative AI. Our approach combines both, using a method based on semantic consistency, content authority and multi-source presence: the three pillars that language models use to decide whom to mention. To monitor your visibility, we rely on our exclusive AI Analytics tool.
SEO vs GEO
Whilst traditional SEO aims to improve rankings, generative AI produces a summary that directly answers the user’s query. Visibility no longer depends on a page’s position; it now depends on whether your content appears in the generated response, how prominently it is featured, and how it is perceived by the user.
The main areas for action
SEO optimisation focuses on three distinct stages: ensuring that content is technically accessible and recent enough to be indexed; strengthening the domain’s authority and presence on authoritative third-party sites; and structuring content with the right signals to maximise the chances of appearing in the final search result.
Ensuring the best mentions
Whilst Google distributes visibility relatively evenly across owned, earned and social content, LLMs consistently favour third-party sources. We publish content on reliable websites, forums and comparison sites, whilst ensuring that you are mentioned in a positive light.
Tailor the content
We identify all the topics that your subject matter expertise should cover in order to ensure your content is as comprehensive as possible, whilst paying particular attention to the criteria that LLMs respond well to: optimally structured data, questions and answers presented in an FAQ format, and the use of verified quotes and statistics.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager
FAQs
SEO is a medium/long-term investment. Depending on the competitiveness of your sector, the first significant results generally appear between 3 and 6 months. Our approach combines three pillars: flawless technical infrastructure, a high value-added semantic content strategy, and healthy, sustainable authority (netlinking).
We anticipate changes in search by shifting from a simple keyword strategy to an expert response strategy. By optimizing your site's E-E-A-T (Experience, Expertise, Authority, Trustworthiness), we guarantee your visibility not only in traditional results, but also in AI-generated summaries, thus securing your future traffic. We have also developed our own LLM visibility monitoring solution to guide GEO strategy based on concrete insights.
We avoid link farms. Our link building strategy is based on quality and thematic affinity. We target authoritative domains with real traffic to pass on powerful “link juice” that boosts your rankings in the long term without the risk of Google penalties.
One cannot exist without the other. An ultra-fast website without content will not rank, and brilliant content on a non-indexable website is invisible. We first address Core Web Vitals (technical health) to provide a solid foundation for our semantic cocoon strategy.
Beyond rankings, we monitor the growth of qualified organic traffic, the evolution of revenue generated by the channel, and the gradual decrease in your dependence on paid levers (SEA).