“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
PINTEREST ADS AGENCY
Capturing intent at the source
Tailor-made acquisition strategies
Pinterest is not a traditional social network; it is, above all, a visual search engine. Users navigate the platform to plan future projects (home decor, fashion, remodeling) through explicit search queries. To capture this audience at the precise moment their purchase intent is formed, our approach relies on three pillars:
- Generic searches: Searches on the platform are almost entirely non-branded, meaning users search for inspiration or a specific product without a fixed brand in mind. At ESV, we leverage this acquisition opportunity by capturing purchase intent before the brand choice is locked in. We configure your ads to blend naturally into the aesthetic content users search for, positioning your products as the exact solution to their needs and turning inspiration into conversion.
- Precise targeting: The platform brings together a predominantly female and highly engaged audience that plans projects weeks or months in advance by "pinning" ideas. To anticipate this long decision cycle, we target "Act-Alike" audiences (Pinterest's statistical lookalikes), which consist of prospects who exhibit the exact same pinning behaviors as your best buyers.
- Tracking: We integrate technical performance measurement using the Pinterest Tag and the Conversions API (CAPI). This data architecture allows us to accurately track every transaction and optimize your campaigns in real time, focusing directly on your return on ad spend (ROAS) and cost per acquisition (CPA).
Focus on the creative side
On Pinterest, the creative dimension of your ads is paramount. Your advertisements must simultaneously respect the platform’s demanding creative standards and be impactful enough to capture and retain attention. At ESV, we support you in creating native content that adapts precisely to the specific funnel stage your prospect is in, from simple discovery all the way to purchase. To achieve this, our media team continuously tests and deploys the platform’s most immersive formats:
1
Shopping Ads
At the bottom of the funnel, when a user performs a specific search query, they directly discover your product with its updated price. We fully synchronize your entire catalog with Pinterest to deliver dynamic ads, all while maintaining a visual presentation that blends seamlessly into the feed.
2
Collection Ads
In the consideration phase, this format showcases an inspiring main image or video accompanied by three secondary products. It allows you to immerse users in your brand universe and encourage them to purchase a complete “look” or an assortment of items directly from the ad.
3
Idea Ads
To capture attention in the discovery phase using a narrative approach, we help you design aesthetic content—such as step-by-step guides and tutorials—that respects the platform’s creative codes while driving highly qualified traffic to your website.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager