“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
TIKTOK ADS AGENCY
Mastering the ins and outs of TikTok
Tailor-made acquisition strategies
TikTok should not be considered solely as the preferred network for capturing the attention of younger generations, as its audience has evolved into an extremely vast and diverse user base. At ESV, we leverage this diversity to precisely reach your target market—whether you want to lower your average customer age or attract profiles in their 30s, 40s, or even over 55. This is why we build tailor-made TikTok campaigns, regardless of the age group you are targeting.
Before launching a TikTok campaign, it is essential to understand how this platform operates and how your future customers use it. Unlike other social networks, TikTok is uniquely dedicated to entertainment, relying on speed and emotion. Users spend a significant portion of their day on the app, scrolling endlessly and skipping away at the slightest dip in pacing. At ESV, we are committed to supporting you in developing your media strategy on TikTok by leveraging the platform’s four key pillars.
- The "For You" Feed: This is a hyper-personalized video feed curated by the algorithm based on the user's specific interests. To position you within this strategic placement, we configure your campaigns so that the algorithm accurately understands which profile to deliver your advertising to.
- "Audio-first" : TikTok sets itself apart from other social networks by prioritizing a sound-on experience, even for advertisements. We integrate this essential audio dimension right from the creative strategy stage to maximize your visibility and exponentially increase ad recall.
- The power of micro-communities: The algorithm identifies user interests and groups individuals around highly specific passions. We leverage these affinity groups to position your advertisements directly in front of the most qualified prospects.
- The new search engine: TikTok is progressively becoming the preferred search engine for users looking for product recommendations, reviews, or tutorials. We optimize your campaigns' SEO to capture this search intent at the exact moment the prospect expresses a need.
Creative strategy
On TikTok, your creative strategy is what makes all the difference. Faced with ultra-solicited users, if your advertisement does not capture their attention within the very first second, they have already moved on. That is why we drive your creative through data, ensuring that your ads do not run for too long on the platform and avoid being penalized by the TikTok algorithm. To make your campaigns as high-performing as possible, we deploy a precise methodology:
1
“Hook” optimization
Through A/B testing, we isolate and test multiple visual and audio hooks for the first 3 seconds of your videos in order to identify the precise formula that impacts your target audience.
2
Volume and rotation management
We identify the appropriate creative volume and ad renewal pace to maintain a constant performance level without exhausting your budget.
3
Integration of native codes (UGC)
We guide you in the production of spontaneous, fast-paced, and emotional videos that align with market trends. The goal is to provide content that blends naturally into the user’s “For You” feed, breaking away from traditional advertising codes to maximize viewership.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager