“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
LINKEDIN ADS AGENCY
Generate highly qualified leads
Tailor-made acquisition strategies
LinkedIn is the only social network where users adopt a 100% professional posture to stay informed about their business sector or seek industry solutions. This intentionality, coupled with comprehensive profile descriptions, makes it the most powerful B2B social network in today’s media ecosystem. However, this hyper-qualification makes LinkedIn the most expensive advertising environment on the market.
That is why at ESV, we optimize your campaign architecture to target the most qualified prospects while keeping acquisition costs as low as possible. To do this, we rely on ultra-segmented audience targeting.
- Account-Based Marketing (ABM) strategies: We directly sync your lists of target companies with the LinkedIn tool to ensure your ads are only shown to the accounts you are actively pursuing.
- Decision-maker filtering: In parallel, we integrate filters based on seniority, profession, and stated skills to guarantee that your ad is exclusively delivered to decision-makers within your target companies.
The importance of retargeting
In the B2B sector, retargeting is crucial, as prospects do not make impulsive choices and require a longer decision cycle. We therefore build comprehensive acquisition strategies that include ultra-precise retargeting.
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The implementation of Lead Nurturing
In order to support each prospect at every stage of their reflection, we segment your campaign according to their buying journey: we distribute high-value content to capture the attention of cold profiles, then we deploy intelligent retargeting to nurture their interest and motivate conversion.
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CRM optimization and integration
The structure of your CRM is crucial for efficiently processing your qualified contacts (MQL/SQL). We support you so that every lead generated on LinkedIn is instantly uploaded to your databases. We thus ensure that your follow-up processes are optimized to transform these opportunities into real clients.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager