“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
SEA AGENCY
Our priority: your ROI
Pioneers in Google Ads
ESV Digital has been an expert agency in SEA for over 20 years. We support e-merchants and advertisers in the creation, optimization and management of high-performance Google Ads campaigns. Thanks to a data-driven approach, the conduct of many A/B tests and the incorporation of the latest advances in artificial intelligence, we are developing tailor-made strategies to increase your turnover and maximize your profitability. Avant-garde on the latest Google betas, we invite you to fully exploit its potential while keeping control over your campaigns, with a particular focus on synergies with SEO strategies. And for a 360° media strategy, we combine the power of search intent specific to SEA with the behavioral targeting enabled by Social Ads.
- Shopping:Take advantage of our owner CSS (Comparison Shopping Service) to increase your presence on Shopping and reduce your acquisition costs. We also support you on the technical optimization of your product feed.
- Performance Max: Mastery of the algorithm to ensure optimal complementarity with classic Search.
- Lead Generation: Optimisation strategy for qualified leads, based on the scoring provided by your CRM.
- Yield Management: Dynamic adjustment of targeting, messaging and bidding in real time, based on demand and product availability.
- Diversification of tactics according to your objectives: Demand Gen (brand awareness), Hotel Ads (travel sector), Drive-to-Store (visits, stock display) etc. We also manage your campaigns on Bing Ads, Apple Search Ads, and Amazon Search Ads.
- SEA-SEO synergies: Evaluate the overlap between SEA and brand SEO for a better understanding of how the two levers work together.
Our SEA methodology
1
Audit & diagnosis
Full review of your existing setup to uncover inefficiencies and untapped growth opportunities.
- Campaign structure audit
- Product feed quality analysis
- Tracking & conversion review
- Competitive bidding benchmark
2
Strategy & architecture
Designing a campaign structure aligned with your business goals and media budget.
- Format selection (Search, PMax, Shopping, Demand Gen…)
- Audience segmentation & targeting
- Bidding strategy & budget allocation
- ESV proprietary CSS integration
3
Activation & deployment
Rigorous production setup to ensure signal quality from the very first euro spent.
- Ad group structuring
- AI-assisted asset creation & testing
- Tracking & micro-conversion setup
- CRM connection for lead scoring
4
Continuous optimisation
Data-driven management with real-time adjustments to maximise ROAS within budget.
- Yield management (dynamic bidding)
- Quality Score optimisation
- A/B testing on ads & landing pages
- Early adoption of Google betas
5
Reporting & steering
Full transparency on performance and a consolidated view of your media investment.
- Real-time custom dashboards
- Multi-touch attribution analysis
- Regular performance reviews
- Cross-channel budget view (Search, Social, Display)
SEA and AI: Our approach
Smart Bidding
We tailor Google’s various AI-driven bidding strategies (tCPA, tROAS, Conversion Maximiser) to suit your specific business needs, conversion signals and CRM data.
Asset creation
Headings, descriptions, extensions, visuals: we use AI-powered generation to produce and test a volume of assets that would be impossible to achieve manually, whilst retaining editorial control over the brand message.
Performance Max : Stay in control
PMax gives the Google algorithm a great deal of autonomy. Our expertise lies in structuring audience signals, conversion goals and exclusions to guide the AI without restricting it, thereby ensuring it works in tandem with traditional Search.
AI in our day-to-day processes
From the initial audit to day-to-day management, AI is integrated into our operational processes: performance analysis, identifying opportunities, market intelligence and the automation of low-value-added tasks. Our teams focus on what matters most: strategy and decision-making.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager
FAQ’s
When you engage ESV, you gain access to cutting-edge technologies and certified expertise. Where internal management may reach its limits, we bring a proven methodology, a cross-functional view of the market, mastery of customized automation scripts, and privileged access to beta versions made available by platforms. Our role is to transform your advertising spend into a profitable and scalable growth engine.
Your monthly SEA investment depends on your industry, competition for your keywords, and your goals. We recommend a minimum monthly budget of €1,500 to €2,000 to achieve significant results. For highly competitive industries (insurance, finance, real estate), budgets can start at €3,000-5,000/month. Our team systematically conducts preliminary market research to estimate the optimal budget based on your conversion goals and target CPA.
SEA and SEO are complementary channels. SEA offers immediate results and total control, ideal for launches and promotions. SEO takes 6 to 12 months but generates long-term traffic. Our recommendation: start with SEA to quickly gain visibility, while building your long-term SEO strategy. SEA data (high-performing keywords, messages that convert) can then be used to fuel your SEO content strategy.
Our methodology is based on striking a balance between data and creativity. We optimize ROAS (Return on Advertising Spend) through:
- Precise management of Quality Score.
- Leveraging first-party data to feed smart bidding algorithms.
- A granular account structure enabling ultra-responsive budget allocation to the segments with the highest conversion rates.
The advantage of SEA is its immediate impact: your ads are visible as soon as they are launched. However, a learning phase of 2 to 4 weeks is generally necessary to stabilize Smart Bidding algorithms. At ESV, we use this period to quickly iterate on A/B tests (ads and landing pages) in order to achieve your CPA or ROAS objectives as quickly as possible.
It all depends on the maturity of your account and your conversion goals. At ESV, we recommend a hybrid approach:
- Performance Max is preferred for its ability to deliver across the entire Google inventory (YouTube, Gmail, Display, Maps) through a single AI-driven campaign, thereby maximizing conversion volume.
- At the same time, we maintain Search campaigns to keep control over your strategic keywords and Shopping feeds optimized for product visibility.
Our added value lies in algorithm management: we feed PMax with qualified audience signals and strict placement exclusions to ensure that automation serves your profitability, not the other way around.