“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
INSTAGRAM ADS AGENCY
Driving desirability and discovery
Tailor-made acquisition strategies
At ESV, we design bespoke acquisition strategies that turn Instagram into a driver of desirability and discovery. The platform stands out for the power of its visual inspiration and the engagement of a younger, creative audience that is receptive to trends. Our expertise lies in transforming this attention into purchase intent, and then into conversions.
To achieve this, we tailor your campaigns to your business objectives, so as to capitalise on Instagram’s unique strengths.
- An audience in discovery mode: Instagram attracts users who are open to inspiration and new experiences, particularly in the worlds of lifestyle, fashion, beauty and highly visual products. We develop targeting strategies that capitalise on this mindset, notably via the Explore tab, to introduce your brand to receptive audiences.
- The driving force behind Reels and Stories: Instagram’s immersive, full-screen formats are tailor-made for fast-paced action. We use them to deliver impactful visual storytelling, drawing on creator conventions and product tags (shopping), to spark desire at the very moment when attention is at its peak.
- Algorithm management: We feed and guide Meta’s AI through rigorous configuration (engagement and conversion signals, Pixel and Conversions API, Advantage+) to ensure it delivers your adverts to the audiences most likely to engage, at the best cost.
Our support on Instagram
Instagram’s great strength within a media mix lies in its ability to create desire and foster brand preference, whilst offering direct conversion pathways. At ESV, we tailor the structure of your campaigns to your budget, without being confined to a rigid advertising model.
1
Conversion through inspiration
Thanks to product tags and shopping formats, Instagram shortens the path from discovery to purchase. We harness this immediacy to drive e-commerce sales and generate leads from engaged audiences, even during short-term sales campaigns.
2
Full Funnel Orchestration
When your business requires it, we structure your accounts to guide the user from initial interest through to purchase. ‘Red thread’ campaigns, enhanced by content and creator strategies, establish your brand’s desirability, which we then convert during your peak periods.
3
Measuring Incremental Impact via Search Lift
To assess the true return on your investments and the synergy between your marketing channels, we measure the increase in Google searches generated by your Instagram campaigns.
4
Agile management for profitability
We continuously adjust our methods, formats and budget allocation to align with your performance targets, whilst taking your constraints into account as closely as possible.
Instagram and Facebook, an inseparable pair !
Instagram reveals its full potential when used in conjunction with Facebook: the discovery and appeal it generates are complemented by the reach and depth of conversion offered by the latter. Because both platforms share the same ecosystem (Meta Ads Manager, Pixel and a shared budget), we coordinate them together to manage the allocation across ad placements. → Find out about our Facebook Ads approach
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager