“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
FACEBOOK ADS AGENCY
Making the most of Facebook’s potential
Tailor-made acquisition strategies
At ESV, we design tailor-made acquisition strategies that will make Meta a high-performing acquisition engine. Our expertise focuses on transforming a massive volume of traffic into relevant audiences ready to convert.
To achieve this, we adapt your campaigns according to your business objectives, so that they best exploit the power of the platform.
- The activation of a large buyer pool: Meta's structure is a unique lever capable of bringing together all consumer typologies: from young and reactive targets on Instagram to mature and decision-making profiles on Facebook. To exploit this potential, we develop tailor-made targeting tactics that allow us to aim at both specific profiles and broader audiences.
- Adaptation to purchasing behavior: To capture the user's attention at the right moment, we adapt messages according to the placement: a structured sales pitch in the Feed to nurture consideration, or a hard-hitting approach in Reels and Stories to trigger impulsive action.
- Algorithm management: We feed and guide the Artificial Intelligence, thanks to rigorous setup so that it identifies, in real time and at the best cost, the profiles with the highest probability of conversion.
Our support on Facebook
What distinguishes Meta in a media mix is its capacity to generate concrete results at all stages of the buying journey. At ESV, we adapt the structure of your campaigns to your budget, without limiting ourselves to a strict distribution model.
1
Efficiency at the bottom of the funnel
Unlike other social networks, Meta allows for the acquisition of profitable conversion volumes without maintaining permanently active campaigns. We therefore prioritize this lever to achieve direct performance (lead generation, e-commerce sales) during short-term commercial operations, capitalizing on this asset to quickly make your campaigns profitable, regardless of your budget.
2
Full Funnel Orchestration
If your activity requires a more global approach, we structure your accounts to support the internet user from A to Z. We deploy “always-on” campaigns to establish your visibility, which we transform into a powerful acquisition lever during your peak seasons.
3
Measuring incrementality via Search Lift
To evaluate the real profitability of your investments and the synergy of your levers, we rely on Search Lift. Thanks to this solution, we precisely measure the traffic increment generated by your Meta ads on Google searches.
4
Agile management based on profitability
Our role is to constantly adapt to your objective. We adjust the method, formats, and budget allocation accordingly to meet your exact needs.
Facebook and Instagram, an inseparable pair!
Facebook really comes into its own when used in conjunction with Instagram: the reach and conversion depth of the former combine with the discovery and desirability of the latter. Because both platforms are managed within the same ecosystem (Meta Ads Manager, Pixel and shared budgets), we coordinate them together to optimise the allocation across placements. → Find out about our Instagram Ads approach
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager