“Well–managed SEA/SMA campaigns, solid results and a reliable team we enjoy working with. Thank you, ESV!”
Guillaume Delafosse
Digital Director
DISPLAY AGENCY
Make your brand shine
The art of Display advertising
Whether you want to launch a new offer, raise awareness, or generate incremental performance in synergy with intention-based levers, our trading desk crafts ambitious strategies that combine the most advantageous deals. With our multi–DSP expertise, exclusive partnerships with the best advertising networks on the market, and a creative studio specializing in disruptive formats, we deploy successful activations while guaranteeing your brand safety within a controlled distribution framework, with maximum visibility on screen.
- Multi-DSP Trading Desk: Display & Video 360 and Amazon DSP to leverage the power of Google and Amazon, StackAdapt for agile activations within an innovative AI-powered platform.
- Direct display: Preferred partnerships with a wide range of premium ad networks for advantageous deals.
- Targeting: 1st, 2nd and 3rd party data ; cookieless, semantic and contextual targeting ; exclusive partnership with the data provider Sirdata.
- Native ADS: With Taboola and Outbrain, ultra natural integration to boost consideration and click-through rate.
- DOOH (Digital Out of Home): Display on digital billboards in cities, shopping malls, or around your points of sale.
- Connected TV (CTV): Reach your customers on all their screens.
- Replay & Streaming: Premium visibility and massive audience with Netflix, Prime Video and Disney+.
- DCO (Dynamic Creative Optimization): Real-time customization of your creative assets based on predefined settings (geolocation, product stock, etc.).
Our Display method
At ESV, we believe that every display campaign has its own specific objectives, whether that be brand awareness, traffic or conversion. That is why our approach is not based on a single platform, but on an ecosystem of complementary DSPs that we pit against one another to identify, campaign by campaign, the one that best meets your needs. Here are the four key elements that underpin our methodology.
1
Continuous A/B testing between DSPs
A Demand–Side Platform (DSP) is a platform that allows us to centralise and automate the purchase of advertising space via the Real–Time Bidding (RTB) protocol. In practice, advertising inventory is auctioned and purchased in real time based on targeted audiences. Each DSP has its own algorithms and provides access to specific ad inventory: placement opportunities and costs therefore vary from one platform to another. This is why we constantly benchmark our DSPs. By analysing results throughout campaigns, we gradually allocate your budgets to the best-performing platform based on your priority KPIs.
2
Access to premium inventory
In addition to standard programmatic auctions, we work with long–standing specialist partners who have direct agreements with premium publishers. This provides access to high–value inventory suited to all objectives: targeted television (TF1, M6, France TV, Canal+), streaming (Netflix, Disney+) or high–traffic editorial environments.
3
Innovative Formats & Emerging Channels
Moving beyond traditional display advertising is another way to achieve results. In collaboration with the creative studio of our partner Mozoo, we design bespoke advertising formats, crafted to capture attention whilst delivering on your objectives. We are pioneers in the channels of tomorrow: through our partnership with StackAdapt, we are now offering our clients early access to contextual adverts displayed within ChatGPT, aligned with the user’s intent and free from traditional targeting methods. An exclusive test-and-learn opportunity, available in the US, Canada, Australia and New Zealand.
4
Enriched data targeting
Our clients’ first-party data forms the foundation of our approach. We enrich this with third-party data from technology partners such as Sirdata, which is directly accessible via DSPs, to refine the relevance of each ad delivery. When requirements are more specific, we build bespoke audiences, drawing in particular on Kantar TGI research. For advertisers on Amazon, we also utilise Amazon DSP, whose first–party data (browsing, search, purchase) provides predictive signals of unrivalled accuracy.
Brand safety
Protect your brand image so that display advertising becomes a genuine driver of growth, by establishing a precise and strict placement framework. This approach ensures that your campaigns are shown only on high–performing channels, thereby maximising the visibility of your adverts whilst upholding your quality standards.
Whitelist
This is the list of sites on which we ask the selected DSP to prioritise ad placement. This list can be amended at any time, allowing you to adapt to the changing performance of your campaign. We are here to advise you on the online environments that will enable you to reach the most relevant prospects, without ever damaging your brand image.
Blacklist
The internet is a black hole that can swallow up your display ads if they aren’t properly targeted. The blacklist helps you avoid wasting your budget on obscure, low-quality or fraudulent sites that could damage your reputation. Beyond just websites, we also apply strict semantic exclusions to prevent your adverts from appearing alongside content or articles covering sensitive topics.
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
Christelle Dahan
Digital Acquisition Project Manager
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
Arthur Pied
Marketing Director
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
Cécile Colson
Head of Resource Development
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
Benoit Jucobin
Digital & E-Commerce Director
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
Caroline Ung
E-commerce Manager
FAQ
Far from it! While Display excels at the top of the funnel, our dynamic retargeting and contextual targeting strategies make it a powerful conversion lever. Using programmatic advertising, we buy audiences rather than simple placements, allowing us to reach your future customers at the exact moment when they are most receptive, thereby optimizing your useful visibility.
Protecting your brand image is our priority. We use cutting-edge third-party tools (IAS, DoubleVerify) and premium publisher whitelists to ensure that your ads are only displayed in secure, relevant, and non-controversial environments. Every impression must serve your brand prestige.
Programmatic buying enables real-time hyper-segmentation. Instead of buying fixed space, we purchase a qualified audience (purchase intentions, behaviors) at the best price through automated auctions (RTB), ensuring maximum budget efficiency.
Programmatic video (Outstream or Instream) is the most memorable format. It allows you to tell your brand story while benefiting from the granular targeting of digital, unlike traditional TV advertising.
Absolutely. Thanks to our expertise in programmatic buying, we open the doors to “Premium Long Form” on major SVOD platforms (Netflix, Disney+, Prime Video) as well as on Replay (TF1+, M6+, France.tv).
Unlike traditional television, we use the power of digital targeting: we broadcast your ads only to households that match your data segments (purchase intentions, socio-demographic criteria, geolocation). It's the perfect combination of the prestige of the TV screen and the precision of RTB, guaranteeing maximum attention and a 100% brand-safe broadcasting environment.
We implement strict capping (frequency limitation) at the user level, rather than at the campaign level, to ensure optimal visibility without generating advertising saturation.