Catalogue Performance
We optimise your entire product feed to ensure that every euro invested is spent on the right products at the right time.
Shopping Feed Audit & Optimisation
The quality of your Google Shopping feed directly determines the relevance of your ads and your competitiveness in auctions. We analyse every attribute in your catalogue (titles, descriptions, categorisation, images, prices, availability) to identify any discrepancies with Google’s requirements and opportunities for improvement.
- Full diagnosis of Merchant Center errors and warnings,
- Enhancement and reformulation of product titles to maximise query coverage,
- Alignment with Google Shopping best practices.
Automation
Manually managing a catalogue containing thousands of products is a source of errors and delays. We implement and configure tools such as Channable to automate the updating of your listings in real time: price changes, stock shortages and new products. Your feed is always up to date, without the need for manual intervention.
- Automatic synchronisation between your catalogue and your campaigns,
- Rules for transforming and enriching product data,
- Reduced time-to-market for new products.
Product Scoring
Our solution assigns a score to each of your products based on its historical performance, its characteristics (colour, size, price, stock) and external factors such as seasonality. Bids are automatically adjusted accordingly.
- Identification of the most predictive variables using Principal Component Analysis,
- Adapting to trends in real time,
- Highlighting the right products at the right time to maximise ROI.