DISPLAY AGENCY
Make your brand shine
The art of Display advertising
Whether you want to launch a new offer, raise awareness, or generate incremental performance in synergy with intention-based levers, our trading desk crafts ambitious strategies that combine the most advantageous deals. With our multi–DSP expertise, exclusive partnerships with the best advertising networks on the market, and a creative studio specializing in disruptive formats, we deploy successful activations while guaranteeing your brand safety within a controlled distribution framework, with maximum visibility on screen.
- Multi-DSP Trading Desk: Display & Video 360 and Amazon DSP to leverage the power of Google and Amazon, StackAdapt for agile activations within an innovative AI-powered platform.
- Direct display: Preferred partnerships with a wide range of premium ad networks for advantageous deals.
- Targeting: 1st, 2nd and 3rd party data ; cookieless, semantic and contextual targeting ; exclusive partnership with the data provider Sirdata.
- Native ADS: With Taboola and Outbrain, ultra natural integration to boost consideration and click-through rate.
- DOOH (Digital Out of Home): Display on digital billboards in cities, shopping malls, or around your points of sale.
- Connected TV (CTV): Reach your customers on all their screens.
- Replay & Streaming: Premium visibility and massive audience with Netflix, Prime Video and Disney+.
- DCO (Dynamic Creative Optimization): Real-time customization of your creative assets based on predefined settings (geolocation, product stock, etc.).
Our customers talk about us
‘We are very satisfied with ESV’s support, both on a personal level and in terms of results. Our collaboration allows us to get the most out of our investments.’
“In a competitive market, the team has successfully optimised our customer acquisition costs through effective management, generating a high volume of leads whilst meeting our ROI targets. Their excellent understanding of the insurance sector is a real asset.”
‘ESV’s tailor–made support enables us to roll out effective campaigns that are fully aligned with our objectives. We appreciate the transparency of our exchanges and ESV’s commitment to continuous improvement.’
‘Structured and reassuring support, with fluid and human exchanges, and a good understanding of our business challenges. The team is also responsive to market and platform developments. A reliable partnership, which is becoming increasingly rare.’
“A very positive working relationship with highly effective operational delivery. Responsive and proactive, the team keeps itself constantly up to date with the latest developments, enabling it to make recommendations that are perfectly tailored to our needs.”
FAQs
Far from it! While Display excels at the top of the funnel, our dynamic retargeting and contextual targeting strategies make it a powerful conversion lever. Using programmatic advertising, we buy audiences rather than simple placements, allowing us to reach your future customers at the exact moment when they are most receptive, thereby optimizing your useful visibility.
Protecting your brand image is our priority. We use cutting-edge third-party tools (IAS, DoubleVerify) and premium publisher whitelists to ensure that your ads are only displayed in secure, relevant, and non-controversial environments. Every impression must serve your brand prestige.
Programmatic buying enables real-time hyper-segmentation. Instead of buying fixed space, we purchase a qualified audience (purchase intentions, behaviors) at the best price through automated auctions (RTB), ensuring maximum budget efficiency.
Programmatic video (Outstream or Instream) is the most memorable format. It allows you to tell your brand story while benefiting from the granular targeting of digital, unlike traditional TV advertising.
Absolutely. Thanks to our expertise in programmatic buying, we open the doors to “Premium Long Form” on major SVOD platforms (Netflix, Disney+, Prime Video) as well as on Replay (TF1+, M6+, France.tv).
Unlike traditional television, we use the power of digital targeting: we broadcast your ads only to households that match your data segments (purchase intentions, socio-demographic criteria, geolocation). It's the perfect combination of the prestige of the TV screen and the precision of RTB, guaranteeing maximum attention and a 100% brand-safe broadcasting environment.
We implement strict capping (frequency limitation) at the user level, rather than at the campaign level, to ensure optimal visibility without generating advertising saturation.