Product Scoring
Optimize your Search and Shopping campaigns thanks to our product scoring model!
Exclusive methodology
Our solution assigns a score to each of the products in your catalog based on its performance, its characteristics (color, size, price, stock etc.) and external factors such as seasonality. SEA bids are then automatically adjusted based on this score!
- Identification of the most relevant variables for clustering, using Principal Component Analysis
- Real-time adaptation to trends.
- ROI optimization: Promoting the right products at the right time to maximize campaign profitability.
