Limit unproductive investments in your own brand by ensuring that SEO compensates for the loss of traffic while defending the brand against the competition.
Our exclusive methodology
- By comparing the conversion paths, we formulate a first cannibalization hypothesis between SEO and SEA.
- Based on the correlation between brand SEA traffic and brand SEO traffic, our machine learning model estimates a cannibalization score.
- Our predictive model based on neural networks allows us to estimate the optimal adjustment of SEA Brand investment in relation to SEO compensation potential.
