National performance scaling: visibility and conversions
Context
Since early 2024, we have been supporting Dentego, a mission-driven company in the dental sector, in developing and implementing its communications strategy. Our support focuses in particular on promoting its products and raising its profile in order to support its growth and amplify its positive impact.
Faced with intensifying competition in the dental market, it became essential to align brand positioning, targeted search campaigns and qualified lead generation initiatives, whilst ensuring precise performance management.
Objectives
- Increase the click-through rate to capture more traffic and ensure a top position on search engine results pages.
- Adapt the strategy by implementing bespoke solutions to boost appointment occupancy rates at dental clinics across France and generate a steady stream of qualified patients.
Achievements
Since 2024, we have:
- Rolled out location-targeted campaigns covering a 20 km radius around each branch.
- Launched Performance Max campaigns to cover a wide range of Google inventory and drive maximum traffic.
- Brought the account into line with best practices: structure, budget allocation, bids, ads, targeting, landing pages, etc.
- Improved data collection through conversion tracking (calls, appointment bookings) and more precise management of campaign performance.
The results
Top-of-page impression rate
+
0
%
appointment booking
+
0
%
cost per lead
-
0
%