Driving demand while maintaining strong profitability
Context
A recognized specialist in pre-owned luxury jewelry, Castafiore offers a curated selection of high-end pieces from renowned maisons, operating in a high-value market where desirability and trust are central to the purchase decision.
Within a highly competitive environment across search engines and social platforms, the brand aims to make digital a structural growth driver.
The challenge is twofold: capturing an already competitive demand while stimulating spontaneous purchases and generating qualified leads for high-value jewelry pieces.
Objectives
The collaboration focused on the following key objectives:
- Develop spontaneous purchases throughout the year
- Generate qualified leads to support the sales cycle
- Maintain strong Shopping and Search visibility in an intense competitive landscape
- Maximize media investment profitability
Achievements
A performance-driven acquisition strategy combining Google Ads and Meta Ads was deployed to simultaneously capture demand and generate new business opportunities.
Google serves as the primary performance driver, particularly through Shopping, capturing high-intent users while significantly increasing offer submissions via lead forms.
Meta plays a key complementary role by generating incremental volume at controlled costs, strengthening consideration, and maximizing the effectiveness of dynamic retargeting.
This approach, supported by precise budget steering and continuous value-driven optimizations, enabled investment scaling while maintaining a high level of profitability.