Creative excellence powering an international Full-Funnel Media Strategy
Context
Roche Bobois, a world leader in high-end furniture and a symbol of the “French Art de Vivre,” operates in a premium market where brand image and customer experience are paramount. ESV Digital supports the brand in managing its Display (Programmatic) and Social Ads strategies on an international scale (France, Belgium, Italy, Netherlands), with the mission of blending visual prestige with media efficiency
Objectives
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Maximize Qualified Awareness: Increase brand visibility among audiences with high affinity for luxury, fashion, and interior design.
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Support Omni-channel Traffic: Generate a steady flow of qualified visitors to the e-commerce site and drive store visits (Drive-to-Store).
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Optimize Engagement: Spark interaction with new collections through innovative and interactive ad formats.
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Lower-Funnel Performance: Improve the conversion rate of lead generation campaigns for brochure requests and personal consultations.
Achievements
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Multi-Channel Display Strategy: Leveraged DV360 for premium programmatic reach, complemented by Mozoo’s expertise for high-impact, interactive mobile formats (e.g., Slideview Collection and Single-Product Interstitials).
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High-Precision Audience Targeting: Utilized Sirdata segments (Luxury, Fashion, Art) and Private Marketplace (PMP) deals with high-end media outlets (Le Figaro, Madame Figaro, Le Monde) to ensure a prestigious advertising environment.
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Video & Social Ads Dominance: Massive deployment of video formats on Meta, which delivered the best Click-Through Rates (CTR) and video completion rates.
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Strategic Use of Lookalike (LAL) Audiences: Scaled 2% Lookalike audiences based on top-tier customers and prospects, which became the primary driver for high-quality recruitment and engagement.