Accelerating the growth of a jewellery e-commerce brand
Context
Les Georgettes is a customisable jewellery brand operating across the French and Belgian e-commerce markets.
In a highly competitive, the brand aimed to accelerate its sales volumes while maintaining a high level of profitability.
The business is driven by multiple key commercial moments (Sales, Christmas, Black Friday, Mother’s Day), requiring a strategy capable of absorbing major traffic peaks.
An additional strategic challenge was to rejuvenate the customer base and broaden the audience without compromising economic performance, while maximising traffic and funnel fill.
Objectives
- Significantly increase sales volumes in France and Belgium
- Maximise qualified traffic to fuel the entire funnel
- Rejuvenate the customer base by acquiring younger audiences without negatively impacting ROI
Achievements
ESV deployed a performance and traffic-oriented strategy combining Meta and Pinterest Ads, with a refined audience structure separating acquisition and loyalty segments.
Investments were primarily focused on acquisition, while retargeting programmes enabled the conversion of engaged audiences and the optimisation of sales volumes.
A full-funnel creative strategy was implemented, with tailored messages, formats and visuals adapted to each stage of the customer journey and aligned with key commercial moments.
At the same time, dedicated campaigns targeting younger audiences were launched, with bespoke creatives and audience strategies designed to attract a new generation of customers.
Combined with a continuous testing and optimisation approach, this strategy significantly improved visibility and performance indicators while securing overall profitability.