Accelerating e-commerce growth for an French chocolate brand
Context
Founded in 1761, À la Mère de Famille is one of the oldest chocolate houses in France, with a strong network of physical boutiques and a fast-growing e-commerce business.
Operating in a highly competitive premium chocolate market with strong seasonal peaks, the brand aimed to make digital a strategic growth driver.
The main challenge was to structure a high-performance acquisition strategy capable of supporting large sales volumes during key seasonal periods (Christmas, Easter, Valentine’s Day, Mother’s Day…) while maintaining an excellent level of profitability.
Objectives
The main objectives of the partnership were to:
- Significantly accelerate online sales in the French market
- Maximise revenue volumes during key commercial peak periods
- Maintain a high return on investment (target ROI ≥ 4)
Achievements
ESV deployed a performance-driven full-funnel strategy combining Google Ads, Meta Ads and complementary channels such as Pinterest and Snapchat, activated specifically during key commercial moments.
Through a seasonal and intent-based campaign structure, dynamic budget reallocation and fine-grained performance monitoring, the strategy successfully supported strong budget increases while continuously improving profitability.
During the Christmas period, this approach enabled the brand to double its e-commerce revenue while significantly exceeding ROI targets, demonstrating the ability of the strategy to generate both scale and sustainable performance.