A paid search strategy for a premium French brand of aromatic solutions
Context
Monin is a leading company in the production and marketing of syrups, liqueurs and fruit purées, primarily for professional use. As part of an acquisition strategy, we launched the first Google Ads campaigns on the French market at the end of 2024.
This launch took place in a particularly competitive environment, marked by strong advertising pressure on strategic keywords in the sector. The strategy was therefore designed to maximise brand visibility while controlling acquisition costs.
The main objective of these campaigns is to support the growth of e-commerce, which is now the brand’s primary sales channel. Subsequently, the paid search strategy also supported the development of drive-to-store, particularly from June 2025 onwards, when the Monin store opened in Paris, in order to strengthen synergies between online and offline channels.
Objectives
To achieve these objectives, it was essential to cover all relevant Google Ads locations. Several key steps were identified:
- Target the most relevant audiences to ensure traffic quality.
- Develop impactful assets to maximise engagement and visibility.
- Attract qualified traffic that is likely to convert into end customers.
Achievements
Since the launch of the campaigns, we have seen a gradual improvement in performance.
- Profitability has increased significantly.
- The average basket size continues to grow.
- Sales are on target.
Drive–to–store generates a significant flow of visitors to the shop.