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Fraud: The Hidden Face of Digital Advertising
[box] After drugs, fraud in digital advertising is one of the most lucrative illegal activities […]
Digital March Madness
[box] March Madness is here, but that doesn’t mean just basketball. This March has seen […]
Are You Missing SEM Traffic?
Today there are over 3.5 billion Google searches performed each day and around another 2 […]
A Year In Review
As we begin making our way into 2017, it’s important to reflect on the year […]
Understanding Google’s Hotel Metasearch Proposition
[box] The success of metasearch engines such as Trivago, Kayak, Tripadvisor, hotelscombined, hipmunk and others […]
Experiment or bust?
A PPC account that is running pretty well can always do better. But why rock […]
Stop GDN Waste!
The Google Display Network (GDN) is a continuously growing and changing beast, much like the […]
7 “Hidden” SEM Problems
Your PPC account has been running for some time and you’re making a profit OK, […]
New Google Ad Formats
[box] Last month, Google announced that they will be making changes to travel and shopping […]